RESUME
EDUCATION
UNIVERSITY OF CENTRAL MISSOURI (UCM) Warrensburg, Missouri
- Graduate Degree: Masters of Arts - Mass Communication with an emphasis in
PR Agency Management, May 2015
- Undergraduate Degree: Bachelor of Science - Public Relations, May 2013
EMPLOYMENT
VMLY&R Kansas City, Mo. – Content Administrator (July 2021 – Feb. 2023)
- Routine Website Maintenance
+ Identified and anticipated necessary site/content website updates
+ Worked in coordination with web operations team to complete website updates
+ Led in-depth Quality Assurance process for successful completion of website changes
+ Copywriting and editing
- Assisted with ongoing website strategy
- Provided weekly project updates for content strategist, client engagement lead and client
- Researched and analyzed competitors’ websites
- Managed content team’s internal calendar, providing a holistic view of client’s account
DIGITAL DIVISION GROUP Lee’s Summit, Mo. – Account Manager (Feb. 2020 – July 2021)
- Media list creation, news release writing, and distribution with PR Web
- Blog Writing, editing, distribution
- Coordinating website builds, PPC and social media campaigns for local and white label clients
- Understanding PPC and SEO data and communicating it to the client.
- Coordinating special projects, such as publication of printed materials and distribution
ELEVATION BRANDS ADVERTISING Kansas City, Mo. - Digital Marketing Coordinator
(Feb. 2016 - Oct. 2019)
- Developed and scheduled social media content across Facebook, Twitter, Instagram and LinkedIn
- Community management and customer service with Sprout Social
- Created and managed social ad campaigns with Facebook, LinkedIn and Twitter Advertising Tools
- Graphic Design for social content with Canva
- Media list creation, news release writing and distribution with Meltwater
- Created and distributed E-Newsletters with MailChimp
ALLIANCE HARSHA ADVERTISING Overland Park, KS - Social Media Coordinator (Aug. 2015 - Feb. 2016)
- Developed editorial content
- Scheduled content across multiple channels
- Monitored content and conversations
- Engaged with followers and building a brand’s following
- Engagement through analysis of social statistics
LEADERSHIP & MANAGEMENT EXPERIENCE
INNOVATIVE PUBLIC RELATIONS (UCM's student-led agency) - Manager (May 2013 - May 2015)
- Led the strategic direction of the agency and facilitated student-run campaigns for clients
- Maintained client relationships and developed new business opportunities
- Evaluated student performance and provided feedback for growth and development
- Wrote, edited and distributed news releases and blog posts
- Monitored client and agency social media efforts, garnering in-depth analytics reports
- Facilitated and led weekly status meetings
INTERNSHIPS & EMPLOYMENT EXPERIENCE
PAGE COMMUNICATIONS Kansas City, Missouri - Intern (May 2014 - Dec. 2014)
- Maintained relationships with Cision, adjusted keywords for client's media coverage
- Generated monthly reports for clients' news, online and social media coverage
- Created social media content and editorial calendars
- Researched local media, compiled targeted media lists and distributed news releases
WESTERN MISSOURI MEDICAL CENTER Warrensburg, Missouri - Intern (Jan. 2013 - April 2013)
- Wrote copy for news releases and hospital newsletters:
+ The Pulse (distributed to more than 500 employees)
+ LiveWell (distributed to more than 12,200 residences)
- Created hospital flyers for internal public
SEMICOLON COMMUNICATIONS Lee's Summit, Missouri - Intern/Contractor (May 2012 - May 2013)
- Curated and optimized clients' blog posts for search engines
- Wrote, edited, and distributed news releases through online services
- Monitored clients' social media accounts, tracked progress and analytics
SKILLS & PROFICIENCIES
- MailChimp & Shopify
- Facebook, Twitter and LinkedIn Ads
- Cision & Meltwater PR Software, Sprout Social
- Social Media Management & Advertising Strategy
- Advertising and Public Relations Research
- Copywriting and Editing, AP Style
- Graphic Design with Canva & Pixelmator
- Wordpress, SquareSpace, Drupal
- Event Planning, Management and Promotion
- Logic Pro X (Audio Creation) and Wondershare Filmora (Video Creation)
VOLUNTEER EXPERIENCE
INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS
Kansas City Chapter (Aug. 2014 - Feb. 2015)
- KC/IABC Business Communicators Summit Planning Committee
- Recruited speakers for conference breakout sessions
- Wrote and edited breakout session biographies and descriptions
KCIABC's YOUNG PROFESSIONALS (Aug. 2015 - Present)
- Managing Facebook Page
- Coordinating Small Group Events
- Graphic Design for Event Promotions
CAMPUS INVOLVEMENT
- UCM PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA - General Body (Fall 2010 - Spring 2013)
- UCM SPOTLIGHT - Comedy Coordinator (Fall 2011 - Spring 2012)
- UCM STUDENT GOVERNMENT ASSOCIATION - House Representative (Fall 2011 - Spring 2012)
INTERESTS
Agency Public Relations, Brand Strategy, Social Media Marketing and Management, Content Writing and Strategy, Branding Journalism, Event Coordination, Media Relations, Professional Development, Social Cause Marketing, Corporate Social Responsibility, Language Learning, Music Creation, Filmmaking